First, we make sure your emails avoid the spam folder and land in the primary inbox where they belong. If your subscribers don’t see your emails, they can’t engage or buy. Our proven, best-practice process includes importing and structuring your emails within your ESP for optimal deliverability. By improving your email placement, we boost visibility, open rates, and ultimately, your sales.

Here’s how we ensure top-notch deliverability:

✅ Thorough List Cleaning: We remove inactive and invalid email addresses to maintain a healthy list.
✅ Proper Segmentation: We segment your audience to send targeted, relevant content that keeps engagement high.
✅ Authentication Setup: We configure SPF, DKIM, and DMARC to verify your email’s legitimacy and protect your sender reputation.
✅ Content Optimization: We create compelling, spam-free content that resonates with your audience and passes spam filters.
✅ Regular Monitoring: We constantly monitor your email campaigns, tracking metrics and making adjustments to keep deliverability high.
✅ Feedback Loop Integration: We set up feedback loops with major ISPs to quickly address any issues and maintain a positive sender reputation.

By implementing these steps, we ensure your emails not only reach your subscribers’ inboxes but also engage and convert them effectively.

In this phase, we dive deep into understanding your customers to craft compelling copy that truly resonates and drives conversions. Our copywriting isn’t just about putting words together—it’s about creating persuasive content that turns readers into loyal customers. We understand that great copy is the backbone of successful email marketing, and we dedicate our efforts to mastering this art for your brand.

Our writers are all native English speakers ensuring alignment in tone of voice to the brand, they are trained specifically to write for DTC 

✅ Customer Research: We thoroughly research your target audience to uncover their pain points, desires, and motivations.
✅ Voice and Tone Development: We tailor your brand’s voice and tone to align with your audience’s preferences and expectations.
✅ Pain Point Identification: By understanding your customers’ challenges, we create copy that addresses their specific needs and offers effective solutions.
✅ Personalized Messaging: We develop personalized and relevant content that speaks directly to each segment of your audience, increasing engagement and conversion rates.
✅ Compelling Storytelling: We craft narratives that captivate your readers, making your emails more engaging and memorable.

Our 5 Elements For Writing an Effective Marketing Message:

Target Customer – Age, gender, location, beliefs, experiences, etc..
Desired Outcome – What do they want? Goal, dreams, expecatations, etc…
The Benefit – Benefit they receive by achieving the desired outcome.
A Pain Point – What thing sucks the most on the process of desired outcome
A Signature Solution – We present your product as the only and best solution for their problems

After our thorough research, we implement effective email and SMS list growth strategies to ensure you get more sign-ups from your existing traffic. Using pop-ups, footers, social media, and other channels, we boost your subscriber count efficiently and effectively.

Here’s how we accelerate your list growth:

✅ Pop-Ups and Footers: Strategically placed pop-ups and footers capture visitor attention and convert them into subscribers.
✅ Social Media Integration: We leverage your social media presence to attract and convert followers into email and SMS subscribers.
✅ Zero-Party Data Collection: Through our pop-ups, we collect valuable zero-party data, such as preferences and interests, directly from your subscribers.
✅ Personalized Welcome Flow: Using the zero-party data, we create personalized welcome flows that engage new subscribers from the start.
✅ Ongoing Campaign Personalization: We use the collected data to tailor ongoing email and SMS campaigns, ensuring content that resonates with your audience.

By growing your list and collecting meaningful data, we help you build a robust, engaged audience.

This leads to higher engagement rates, better customer relationships, and increased conversions, driving substantial growth for your business.

We implement and reconstruct your existing flows to create a seamless customer journey. Our approach ensures that you have 10-15 personalized pre and post-purchase flows tailored to each customer’s needs and behaviors.

Here’s what we do:

✅ Pre-Purchase Flows: We design engaging pre-purchase flows that nurture leads, address pain points, and guide potential customers towards making a purchase.
✅ Post-Purchase Flows: We create personalized post-purchase flows that enhance customer satisfaction, encourage repeat purchases, and build loyalty.
✅ Flow Reconstruction: We analyze and reconstruct your existing flows to optimize performance and ensure they align with your brand’s goals.
✅ Personalized Experiences: Each flow is tailored to individual customer preferences and behaviors, providing a unique and relevant experience.
✅ Custom Strategy: With 10-15 detailed flows, we cover every stage of the customer journey, from initial interest to repeat purchase and beyond.

Our meticulous implementation and reconstruction of these flows ensure that every interaction is meaningful and drives customer retention and revenue growth.

By personalizing each step, we create a smooth and engaging experience that keeps your customers coming back for more.

We ensure your email campaigns are sent consistently and strategically with our monthly campaign calendar planning and execution. On average, we send three email campaigns per week, adhering to the 80/20 rule: 20% promotional content and 80% engaging and educational content.

Here’s our approach:

✅ Weekly Campaigns: We schedule and send three email campaigns per week to keep your audience engaged and informed.
✅ 80/20 Content Rule: Our campaigns are 20% promotional, driving sales and conversions, and 80% engaging and educational, building trust and loyalty.
✅ Campaign Calendar: We create a detailed campaign calendar featuring proven and tested email ideas and angles designed to maximize revenue from your email list.
✅ Segmentation: We use advanced segmentation to personalize content, ensuring each email resonates with its intended audience.
✅ Unlimited Revisions: If you don’t like an email or need adjustments, we offer unlimited revisions to ensure the final product meets your expectations.

By combining strategic planning with targeted content, we help you get the most out of your email list.

Our approach not only drives sales but also fosters long-term customer relationships, maximizing the value of each subscriber.

We are dedicated to constantly testing and improving every aspect of your email marketing to ensure optimal performance and growth. Our approach involves rigorous A/B testing and continuous optimization to keep your campaigns effective and scalable.

Here’s our process:

✅ Constant Testing: We regularly conduct A/B tests on subject lines, content, send times, and other variables to find the most effective strategies.
✅ Data-Driven Optimization: Based on test results, we optimize your email campaigns and flows to enhance engagement and conversion rates.
✅ Implementing Winning Variables: When we identify winning elements in flows, we incorporate them into your campaigns to maximize their effectiveness.
✅ Scaling Strategies: Testing and optimization allow us to scale your email marketing efforts effectively, ensuring sustained growth and high performance.
✅ Comprehensive Improvement: We focus on improving all sectors of your email marketing, from deliverability and design to content and segmentation.

Testing is the only way to scale and ensure your email marketing remains at its best. Our ongoing A/B testing, optimization, and scaling efforts guarantee your campaigns are always improving, delivering the best possible results for your business.